DOI :10.24924/ijelt/2019.04/v4.iss1/11.26
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FACTORS INFLUENCING INTERNATIONAL STUDENTS DECISION OF UNIVERSITY SELECTION IN MALAYSIA

Sivachandry Sundarrajh

Anglia Ruskin University, UK

Nabilah Zulkfili
School of Accounting & Business Management
FTMS College, Malaysia

Keywords: International decision, University selection, Reputation of the university, Courses offered, Cost of the program, Location

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Abstract

Numbers of universities in Malaysia are growing rapidly. Nowadays students have plenty of choices in selecting universities. This proves that educations in Malaysia are affordable and accessible for international students. There are about 500 higher educations' are operating in Malaysia, namely universities, university colleges and colleges. In ending of 2015, there were 135,502 international students from over 160 countries studied in higher education institutions in Malaysia (Jusoh, 2015). This research aimed to study the factors influencing international decision of university selection in Malaysia. A qualitative methods been used for this research. Content-based analysis and data interpretation were used for qualitative data. Face to face interview sessions were carried out to assist the data collections tools. Interview sessions were conducted in universities located at Cyberjaya, Selangor. Sample sizes of 10 were collected to help for the analysis. The interviews were carried outside the respondents' campuses. In conclusion, the content based analysis shows that there are several factors which have strong impact on students' decision making process. The most of the students pay high attention on the reputation of the university as a main influencing factor. It then followed by courses offered by the university. Cost of the program rated as another important element. Respondents consider location as one of the vital factor; this is because they give priority for convenient location. Influence from family members, friends, peers and education consultant plays a vital role in students' decision making process too.

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