9th International Scholarly Conference on New Normal for Businesses: Rethinking Theories & Practices for Recovery8th December 2021
ASCENT 2021, the 9th in the ASCENT Conference series, is the continuation of an annual international conference, organized by FTMS College. As a result of the Covid-19 pandemic, this year's conference will be held Online through Google Meet as same approach that was held last year. The ASCENT conferences are organized as an effort to provide a platform and a forum for academicians and practitioners to discuss and present their works and research findings on extant issues and future trends relating to business, IT and education. This conference is supported by the Ministry of Higher Education, Malaysia and previously supported by the Malaysia Convention and Exhibition Bureau, Ministry of Tourism, Malaysia. Conference research committee members and mentors include top academicians from renowned universities and reputable institutions from the following countries: USA, UK, Australia, Singapore, Japan, Malaysia and India.
Higher education in Malaysia has seen multiple triumphs even at a global level, as seen in the QS World University Ranking's. The ASCENT initiative is In line with the Malaysian Higher Education objectives for quality research relevant to todays business and educational issues.
Selected conference papers will be published in the following International Journals IJABM (ISSN:2289-3717), IJISE (ISSN: 2289-3709) and IJELT(ISSN: 2289-6732). These journals are cited in Google Scholar, Index Copernicus, Crossref, Scientific Indexing Services, MyCite, CiteSeer etc. Participation and publication certificates will be issued separately.
As executives struggle to make sense of the post-COVID business environment, many find themselves leading from this grey area of indecision. According to IBM Institute for Business Value, the reality for businesses has radically shifted Post-COVID-19. Whether reflecting on current conditions or future plans, business leaders’ needs for speed and flexibility have been amplified dramatically. Old barriers are being brushed aside under the pressure of unrelenting disruption, rapidly evolving customer expectations, and an unprecedented pace of change. In this context, redefining business theories and practices is topic theme which will enable researchers to provide solutions to industry problems.